Notes from the studio.
What agentic operations actually look like, written down honestly. Updated as we learn something worth writing down.
Our agents wrote 38 App Store reviewer notes this year. They also invented a refund policy that didn't exist.
Eight production failure modes. The honest version of the literature on agentic operations, costed in real users and real money.
Read essayWe could have built one product. We built seven.
Idealab, Atomic, betaworks. Why the studio model has been failing for thirty years, and why we think agents fix the specific thing that was broken.
Read essayAn AI agent at Veronata answered 47 support emails yesterday.
An agent is not a chatbot. Six things ours actually do across the seven products in the portfolio — and the unglamorous plumbing that makes them work.
Read essay